What to Do If the CRA Audits Your Business

Receiving a CRA audit notice might feel intimidating, but it’s not necessarily an indication of wrongdoing. Instead, it’s often part of routine checks to ensure tax compliance. Here’s how to approach the process with confidence and preparedness. Understand Why Audits Happen The CRA audits businesses for various reasons, including: Steps to Take If You Receive … Read more

Understanding SEO KPIs: Metrics Every Business Owner Should Track

SEO is an investment—and like any smart investment, you need to know what you’re getting in return. That’s where KPIs (Key Performance Indicators) come in. These measurable metrics provide insights into the success of your SEO efforts, guiding you on where to invest time and resources for improvement. With so much data available, it can … Read more

Google Search Console: How to Monitor Your Website’s SEO Health

Maintaining your website’s SEO is a lot like keeping a car in top shape—you need to catch issues early before they become major problems. Google Search Console (GSC) serves as your SEO dashboard, revealing not only how your site performs in Google search but also flagging technical issues and providing actionable insights to boost your … Read more

How to Track SEO Performance Using Google Analytics

Google Analytics (GA) provides a centralized view of your website’s performance and offers data-driven insights. By following a few simple steps, you’ll be equipped to leverage GA effectively and ensure your SEO efforts deliver real results. Why Use Google Analytics for SEO? Google Analytics gives you valuable insights into your website’s traffic. Here’s why it’s … Read more

What is SEO Analytics? A Beginner’s Guide

Imagine you’re running a small bakery. Every day, customers come and go, but you have no idea how many actually walk in, what they’re buying, or whether they’ll return. Without this data, it’s impossible to know what’s working and what needs improvement. That’s why understanding your numbers matters. Similarly, when it comes to your website, … Read more

How Long Should You Keep Business Tax Records in Canada?

As a business owner in Canada, maintaining accurate tax records isn’t just good practice—it’s a legal requirement. The Canada Revenue Agency (CRA) requires businesses to retain specific records for a minimum period to ensure compliance and prepare for potential audits. But how long should you keep these records, and what should you retain? This guide … Read more

Filing T4 Slips: A Step-by-Step Guide for Canadian Employers

As a Canadian employer, filing T4 slips is a crucial part of your payroll responsibilities. T4 slips summarize the income, deductions, and taxable benefits your employees received during the year. Ensuring accuracy and timely filing keeps you compliant with the Canada Revenue Agency (CRA). This guide walks you through the process of preparing and submitting … Read more

CPP and EI: What Every Employer Needs to Know

As an employer in Canada, you are responsible for deducting and remitting Canada Pension Plan (CPP) and Employment Insurance (EI) contributions from your employees’ wages. Failing to do so correctly can result in penalties and compliance issues with the Canada Revenue Agency (CRA). This guide explains everything you need to know about CPP and EI … Read more

How to Set Up Payroll Deductions for Your First Employee

Hiring your first employee is an exciting milestone, but it also comes with new responsibilities—including setting up payroll deductions. Ensuring you deduct and remit the correct amounts for income tax, Canada Pension Plan (CPP), and Employment Insurance (EI) is essential to stay compliant with the Canada Revenue Agency (CRA). This guide walks you through the … Read more