Opportunity cost is an economic concept that refers to the potential value or benefits lost or foregone when choosing one alternative over another. In other words, it represents the cost of not choosing the next best option when deciding on something. However, opportunity cost is not always measured in monetary terms. It can also refer … Read more
Several factors come into play. More specifically, it isn’t easy to calculate the precise estimate without knowing your website’s specific ad placements, click-through rates (CTR), and cost per click (CPC). However, we can give you a rough idea based on general assumptions. Let’s assume you’re making $1,000 per month exclusively from Google AdSense, and you … Read more
Marketing is essential. It can help you reach the target audience and promote your products or services. But if you don’t have a clear plan, your efforts can be scattered, yielding little or no results. That’s where this simple marketing plan template can help. Use it to draft your marketing plan. It provides an overview … Read more
Owning a business offers a wide range of benefits. Here are some of the benefits of business ownership. Be your own boss: As the business owner, you have complete control over operations, allowing you to make decisions quickly and potentially increase revenue. Build personal wealth: Business ownership can help you accumulate assets, potentially freeing yourself … Read more
Deciding to start a business is a big step, but it can also be gratifying. The most important thing to know is that starting and running a successful business requires discipline, determination, and dedication. It’s not a quick or fast-cash endeavor. But it’s worth the effort to reach the desired outcome. It’s also essential to … Read more
“Small businesses are the backbone of our economy”. You’ve probably heard that statement from several politicians before and it’s true. There are far more small businesses in Canada than they are giants. And one of the things that separate giants from smaller companies is how they brand. Too many small businesses pay little attention to … Read more